Define Digital Marketing

Digital marketing is the process of promoting products and services via one or more forms of electronic media like mobile, computers, TV etc. Digital marketing is often referred to as online marketing, internet marketing or web marketing because it uses internet and a good strategy approach.

Advantages of Digital Marketing

  1. Digital marketing is cost effective.
  2. It is easily find out target audience.
  3. Large number of audience.
  4. Measurable & Real Time.
  5. High Return on Investment(ROI)

Traditional Marketing

Traditional marketing includes the promotion of product and services through offline media.

Traditional Marketing tools:

  1. Print Media (Newspaper, magazines ads, newsletters, brochures and other printed materials).
  2. Broadcast Media (TV ads, radio ads, telephone).
  3. Banner, door-to-door advertising, sponsorship.

Disadvantages of Traditional Marketing:

  1. Traditional Marketing is not cost effective.
  2. Difficult to find out target audience.

Traditional Marketing Vs Digital Marketing

S.No. Digital Traditional
It is more cost-effective. It is not cost-effective.
It is fast and efficient for brand building. It is not so good for brand building.
It is measureable (Google Analytics). It is difficult to measure.
Real time Result, what people think about us Very difficult to know what people think about us
Always online 24x7 Not Always sometime.

Why Digital Marketing?

In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.

  • The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.
  • The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
  • Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

Digital marketing is further divided into 2 categories:

  1. In-Bound Digital Marketing
  2. Out-Bound Digital Marketing

In-Bound Digital Marketing is use to promote your business online with unpaid (organic) or Paid Campaign like Facebook, YouTube, Google etc.

Out-Bound Digital Marketing is use to promote your business offline or do marketing your business without internet like bulk messages, TV ads Radio ads. It is also known as traditional marketing technique.

Contents of In-Bound Digital Marketing

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMO (Social Media Optimization)
  • SMM (Social Media Marketing)
  • Google Blogger/BlogSpot
  • Messenger Marketing
  • Classified Marketing
  • Content Marketing
  • Affiliate Marketing
  • E-mail Marketing

Contents of Out-Bound Digital Marketing

  • SMS
  • MMS
  • TV Ads
  • Digital Hoardings
In-Bound Digital Marketing
In-Bound Digital Marketing

Out-Bound Digital Marketing
Out-Bound Digital Marketing

digital hoarding
Digital Hoarding