Promoting your business organically using Social Networking sites is called Social Media Optimization.
Widely used Social Media websites are:
Facebook has 1.28 billion active users and is currently the largest social network - that adds up to a lot of potential brand exposure.
Features of Facebook are:
Resources on Facebook:
Facebook Importance:
Twitter is an online social networking service that enables users to send and read short 140-character message called 'tweets'. As a Twitter user, you select which other people you wish to follow; when you follow someone, their tweets show up in a list known as your Twitter stream.
Anyone who chooses to follow you will see your tweets in their stream. It is not necessary to follow everyone who follows you, and not everyone you choose to follow will follow you back.
Twitter Analytics:
Conversations on Twitter are just like the face-to-face encounters you have with customers each day. Convincing content will help you attract new followers and keep them engaged over time, building awareness of your brand.
Points to Note
If you want real success and want to build your brand on Twitter, then you should always keep the following points in mind -
LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. In addition to being a great way to recruit new talent, LinkedIn marketing is a likely top marketing tool to employ for B2B businesses. It consistently proves to be the platform of choice for marketing product launches and lead generation.
Set up a company page: Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to ratchet up your company's charisma.
LinkedIn is the world's largest professional network.
Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you're listed in or searching for you directly.
Pinterest Pins
On Pinterest, each Pin is an idea - a gift, recipe, or even a quote. They always point back to the sites they came from (like yours!) If you add the Save button to your site, people can use it to add your content to Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.
Boards are where people collect and organize their Pins. Each board tells a unique story about what that person cares about. People can follow boards whose Pins they like.
If you don't have an account already, or if your account is personal, you're going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest.
By creating a business account, you'll also be getting access to Pinterest Analytics, one of the newest and most awesome features of Pinterest for Business account. When you verify your account, you get access to important tracking information. You'll be able to see which strategies and content work, so you can constantly improve your marketing.
YouTube is no longer a new platform, it's over ten years old! However, it is seeing tremendous growth. If it isn't already a part of your online marketing strategy, it needs to be. But what types of YouTube videos should you be making? The key is to find the place where, what your brand stands for and what your audience cares about intersect.