Email Marketing

Email marketing is direct marketing a commercial message to a group of people using email. It usually involves using email to send ads, business proposal, or donation.

Email marketing is an efficient way to stay connected with your clients while also promoting your business. Doing so, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time, or high production costs.

Additionally, while using email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customer's likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specific target members on the list, providing them with a personalized email detailing information that they are interested in or have requested.

Email marketing can be carried out by − • Email newsletters • Digests • Dedicated Emails • Lead Nurturing • Sponsorship Emails • Transactional Emails

Email Newsletters Email newsletters offer the following three advantages − • They can spread your brand awareness. By building habitual communication with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment. • They can leverage the existing content. Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter. • They give you the freedom to include different types of content that might be important to your organization.

Dedicated Emails Dedicated emails also known as stand-alone emails, contain information about just one offer. For instance, you can use a dedicated email to notify your target audience about a new whitepaper you've released or invite them to attend an event that you're hosting. Unlike newsletters, dedicated emails don’t need to include many graphical elements to separate the different blocks of text and prioritize information.

Sponsorship Emails If you want to reach a totally new audience and generate net new leads, you might want to try sponsorship emails. In sponsorship emails, you pay for inclusion of your copy in another vendor’s newsletter or dedicated send.

Transactional Emails Transactional emails are the messages that get triggered by a specific action your contacts have taken, enabling them to complete that action. For instance, if you are signing up for a webinar, you will fill out a form and then receive a transactional (thank-you) email that provides you with the login information in order to join.

Transactional emails are also the messages you receive from e-commerce sites like Amazon that confirm your order and give you shipment information and other details. The biggest advantage of transactional emails is that they enjoy a high click-through rate (CTR).

Popular email marketing services include MailChimp, Constant Contact, and My Emma.

Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide the customers with time and location sensitive, personalized information that promotes goods, services, and ideas.

Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.

Ways to Drive Conversions

Beyond having a mobile-optimized site or app, certain strategies are more likely to improve the user experience, while boosting sales. In this section, we will discuss some ways to drive engagement and conversions.

Use QR codes to streamline user experience

One way to provide relevant information as quickly and seamlessly as possible to mobile users is through the use of QR codes. Whatever you’re using QR codes for, they should ideally act as shortcuts for getting valuable information into the hands of your customers and prospects.

Use hyperlocal marketing

More than ever before, consumers are turning to their smartphones for location-specific information. And not just citywide information – but hyperlocal based on very small, specific geographical locations (like neighborhoods or even specific streets).

Use SMS marketing

Use SMS marketing to connect with users on-the-go. A few ways to do this include offering incentives, sales and events, sending appointment reminders, and sharing customer surveys.

Updated: 30-Jan-19