Off-Page Optimization

Off Page SEO refers to techniques that can be used to improve the position of a website in the Search Engine Result Page (SERP). It is used to build backlinks on other websites. It is a long term process and it must be done regularly. Off-page optimization is done offsite and is not visible on our webpage code. According to Google Panda 4.0 algorithm, importance of On-page optimization is 35% and off-page optimization is 65%. It is recommended that off-page optimization is done only after completing of on-page optimization.

Off-Page Optimization techniques are:

  1. Search Engines Submission
  2. Social Networking Sites – to promote your product or website via Google plus trends, facebook groups.
  3. Blogging, Blog Posting and Commenting – to submit your blogs on different websites.
  4. Video sharing – to promote your business via video submission on websites like YouTube.
  5. Photo sharing – to promote your business via photo submission on websites like pinterest.
  6. Link building or Backlinks
  7. Directory Submission – to submit website on different directories, each directory provides a backlink for our website.
  8. Social Bookmarking – create pages on social networking sites, also useful to create backlinks. In social bookmarking, generally nofollow links are created.
  9. Article Submissions – to submit your article on different sites, but it should be unique. Article length should be between 400 – 600 characters.
  10. Local Listings
  11. Classified Submissions
  12. RSS-FEED
  13. Business Reviews
  14. Link Exchange
  15. Link Baiting
  16. Social News Sites
  17. Social Shopping Network
  18. Question Answer sites

Link Building or Backlink: Your website link placed on another website that is known as Backlink. Backlink should come from that website which has High or Good Page Rank than your website. Backlink should come from that website which has relevant content as your website.

Need of Backlinks:

  1. Help to get higher Google Page Rank
  2. Increase Online Reputation of your website with Quality backlinks.
  3. Create Do-Follow and No-Follow backlinks.

How to increase Backlink

  1. Directory Submission
  2. Article Submission
  3. Blog Submission
  4. Social Bookmarking: provide the links of social media on your web page is known as social bookmarking. Generally social bookmarking is a type of No-Follow links.

Directory Submission: Web directory is a kind of submitting a website which has some categories, sub-categories and in some cases sub-sub-categories are there.

Types of web directory:

  1. Paid or featured listing–pay for submitting your website on directories.
  2. Regular link with reciprocal link – this is free link but it is a type of link exchange.
  3. Free or regular listing – free listing for your website, it is time consuming and recommended to use free listing to avoid link spamming.

How to submit website on different directories?


Define Blog: Blog is a combination of word Web + Log=Blog. A blog is a discussion or informational site published on World Wide Web. You can share Thoughts, Ideas, Experience and more at one place.

Blog Commenting

Commenting is an opinion on a specific post from your side. Many such services allow for users to log into a blog comment hosting service using social network profile such as Facebook, Yahoo, Google plus, LinkedIn, Myspace, etc.

Blog Commenting Services:

  2. Discourse
  3. Intensedebate
  4. Livefyre

To create a blog, you can use Google Blogger, wordpress, etc. To comment on related blog and provide backlink, search blog site on google eg: html blog sites list in 2018

Page Rank: Page Rank is a link analysis algorithm used by search engines. Page Rank determine relative important of a link within their database. Page Rank start from 0 to 10, average Page Rank is 3. Google Re-Evaluates Page Rank about 3 to 4 times per year, so for almost every 4 months Google calculates your Page Rank.

How to increase Page Rank?

  • Links Building or Backlink or Quality Backlink: Create backlink on targeted keywords. Create Do-follow and No-follow backlink.
  • High Quality content and update content – update your content time to time according to your website sitemap, text should be error free, without grammatical error, contain keywords, content should not be duplicate, and it should be unique.
  • Submit website on search engine.
  • Link exchange
  • Directory submission
Updated: 14-Jan-19