Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC is a way of buying visits to your site, rather than attempting to "earn" those visits organically.
Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:
Pay-per-click = Advertising cost ÷ Ads clicked
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for an ad placement in a search engineer's sponsored links when someone search on a keyword that is related to their business offering. For example, if we bid on the keyword "PPC software" our ad might show up in the very top spot on the Google result page.
How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
Keyword Relevance - Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
Landing Page Quality - Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score - Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.
Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.
In conclusion, PPC advertising offers a unique opportunity to
Grow Your Customer Base - Connect with searchers actively looking for products and services like yours, and respond to the need by providing them with an offer relevant to their search query.
Generate Leads at Low Costs - As pay-per-click marketing allows you to reach leads and prospects when they're researching and looking to buy, it's a highly effective way to bring interested visitors to your site. In addition, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google's search engine and other Google properties.
AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.